Résumé

Experience across marketing and technology

Digital marketing professional with more than 20 years of experience developing and improving digital strategies that support visibility, engagement, conversions, and measurable organizational goals.

Experience includes SEO, paid search, Google Ads, Google Analytics 4, email marketing, website strategy, web development, eCommerce, performance measurement, marketing automation, and applied AI.

Experience

  1. June 2017–Present

    Digital Marketing Specialist

    Homes For Our Troops

    Working under the direction of the Director of Marketing, I support the planning, organization, and direction of Homes For Our Troops’ digital media and public relations. My role helps positively position the organization and the Veterans it serves while educating the public and maximizing awareness.

  2. October 2011–March 2017

    Webmaster and Search Engine Optimization/Marketing Specialist

    Suncor Stainless

    Managed website design and development, search engine optimization, paid-search marketing, and the website hosting environment.

  3. November 2008–January 2011

    Web Developer and Internet Marketing Consultant

    Cape Cod Cupola

    Worked on website redesign, content-management implementation, organic search optimization, and paid-search campaigns.

  4. September 2007–November 2008

    Senior eCommerce Marketing Manager

    Ross-Simons

    Managed eCommerce and internet-marketing programs, including email and affiliate marketing.

  5. June 2006–September 2007

    eCommerce Marketing Manager

    A.T. Cross Company

    Managed search engine optimization, paid search, email marketing, affiliate marketing, web analytics, and traffic reporting.

  6. 2000–2004

    Web Development Manager

    Princess House

    Managed web-development work supporting the company’s online presence.

Core skills

  • Digital marketing strategy
  • Search engine optimization
  • Search engine marketing and Google Ads
  • Google Analytics 4 and digital analytics
  • Performance measurement and ROI analysis
  • Email and affiliate marketing
  • Website strategy and user experience
  • React, WordPress, and Drupal
  • Web development
  • Marketing automation
  • Spreadsheet analysis and dashboards
  • AI-assisted marketing
  • Research, content, and workflow automation
  • Project management and presentations

Certifications

Completed April 13, 2026

Google AI Professional Certificate

A seven-course professional certificate authorized by Google and offered through Coursera.

Verify certificate
  • AI Fundamentals

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  • AI for Brainstorming and Planning

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  • AI for Research and Insights

    Verify
  • AI for Writing and Communicating

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  • AI for Content Creation

    Verify
  • AI for Data Analysis

    Verify
  • AI for App Building

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  • Start Writing Prompts Like a Pro

    Verify
  • Design Prompts for Everyday Work Tasks

    Verify
  • Assess for Success: Marketing Analytics and Measurement

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Speed Up Data Analysis and Presentation Building

Completion details and verification link will be added when available.

Education

Bachelor of Science in Computer Information Systems

Roger Williams University · 1981–1985