Digital strategy
Connecting organizational priorities with practical digital plans, measurable goals, and coordinated channels.
Professional experience
Strategy grounded in execution
I’ve spent more than two decades developing websites, managing digital marketing programs, analyzing performance, and helping organizations improve how they reach and serve their audiences.
My background includes digital strategy, SEO, paid search, analytics, email marketing, eCommerce, website development, content, automation, and applied AI.
Professional experience
June 2017–Present
Digital Marketing Specialist
Homes For Our Troops
Working under the direction of the Director of Marketing, I support the planning, organization, and direction of Homes For Our Troops’ digital media and public relations. My role helps positively position the organization and the Veterans it serves while educating the public and maximizing awareness.
October 2011–March 2017
Webmaster and Search Engine Optimization/Marketing Specialist
Suncor Stainless
Managed website design and development, search engine optimization, paid-search marketing, and the website hosting environment.
November 2008–January 2011
Web Developer and Internet Marketing Consultant
Cape Cod Cupola
Worked on website redesign, content-management implementation, organic search optimization, and paid-search campaigns.
September 2007–November 2008
Senior eCommerce Marketing Manager
Ross-Simons
Managed eCommerce and internet-marketing programs, including email and affiliate marketing.
June 2006–September 2007
eCommerce Marketing Manager
A.T. Cross Company
Managed search engine optimization, paid search, email marketing, affiliate marketing, web analytics, and traffic reporting.
2000–2004
Web Development Manager
Princess House
Managed web-development work supporting the company’s online presence.
Areas of practice
Search and paid media
Search engine optimization, search marketing, Google Ads, campaign analysis, and reaching relevant audiences.
Analytics and measurement
Google Analytics 4, key performance indicators, content analysis, spreadsheets, dashboards, testing, and useful reporting.
Websites and digital experience
Website strategy, React, WordPress, Drupal, user experience, content management, and hands-on development.
Email and automation
Email strategy, campaign execution, audience communication, workflow design, and reducing repetitive marketing tasks.
Applied artificial intelligence
Using AI to assist with research, planning, analysis, communication, content, automation, and decision support.
Practical AI Flows
Alongside my professional work, I’m developing Practical AI Flows, an AI consulting and education practice for small businesses.
The focus is on useful systems such as custom AI assistants, automation workflows, dashboards, and implementation roadmaps designed around existing business needs.
Selected case studies
Practical AI Flows
An evolving AI consulting and education practice focused on useful, understandable systems for small businesses.
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